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Code d'Examen: adwords-search
Nom d'Examen: Google (Google Search Advertising Advanced Exam Practice Test)
Questions et réponses: 235 Q&As
Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
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adwords-search Démo gratuit à télécharger: http://www.pass4test.fr/adwords-search.html
NO.1 Alice manages several AdWords accounts and she has three assistants who help with the management
of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords
clicks. The client reports that he thinks something is amiss with his account, and thinks someone has
changed the budget. How can Alice review any changes to the account and, if necessary, determine if
someone has made changes to the account's budget.?
A. Alice should use the Change History Tool.
B. Alice should use the AdWords API.
C. Alice should use the My Client Center.
D. Alice should use the AdWords Editor.
Answer: A
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NO.2 Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but
he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize
his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google
Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Top exit pages report
B. Site overlay report
C. Top landing pages report
D. Funnel visualization report
Answer: D
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NO.3 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B
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NO.4 You have created a report for you and your client, regarding several performance factors. You receive
an email asking you to download your report from the Report Center. Your report, as it turns out, is too big
for Google to email. What is the maximum size of reports in an email sent through Google?
A. 25MB
B. 2MB
C. 50MB
D. 66MB]
Answer: B
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NO.5 Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and accurately
edit the destination URL for his company's Google AdWords ads, without having to edit them each,
individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google
AdWords editor, and wait for Google's approval.
B. Jerry can do this through Google AdWords editor and the Campaign Manager.
C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all
campaigns and then editing the domain URL for all campaigns.
D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the
Advanced URL Changes option
Answer: D
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NO.6 Ronnie has created an image ad for her design business. When she searches Google, however, she's
not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for
Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again -
which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you
suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image ad will only appear in the Google Content Network, not in Google Search.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image is probably in a .gif format; images must be in a .jpg format.
D. Her image is probably too big to be used in the Google search listing.
Answer: A
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NO.7 Charlie sells merchandise online for movie products. His new line of products that he wants to
advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for
his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of
the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for
the exact match of Iron Man?
A. +["Iron Man"]
B. -[Iron Man]
C. ("Iron Man")
D. {Iron Man}
Answer: B
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NO.8 John has started a new business that sells bumper stickers online. His primary advertising focus is
branding his business name, and getting as much exposure as possible on the Internet. John has hired
you to help him manage his Google advertising. Based on what you know so far, what approach would
you recommend to John?
A. SEM based on web content
B. SEO for good web content
C. CPM models
D. PPC models
Answer: C
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